Why Do I Need a Digital Marketing Audit?
If you haven't had a tight handle on your marketing or just need someone to look under the hood a digital marketing audit report is the perfect start. Our San Diego digital marketing & SEO audit service will help you get clear on your marketing so you can see what it will take to reach your goals.
Digital Marketing Audit in 2 Parts
Digital Marketing Audit Process
- MEETING #1: Discovery session (to understand your business, process & needs)
- MEETING #2: Discuss the questionnaire
- Perform the audit:
- Previous/current marketing strategy & tactics review
- Competitive landscape
- Comprehensive website review
- Editorial content review
- SEO factors – on-page and off-page
- Local SEO review (if applicable)
- Google My Business review
- Directory and citation review
- Online reputation review
- Social profile review
We analyze your online presence to determine what you are doing well and what you can improve on to reach your goals. We also look at raw data to see how you stand up against what your competitors are doing. After our analysis is complete you will have a plan including recommendations for improving the areas listed previously.
- Recommendations for strengthening branding and messaging
- Recommendations for website improvements
- High-level recommendations across relevant digital channels
- Data collection and marketing tracking recommendations
- MEETING #3: Present all findings & prioritized recommendations
Your final deliverable will include:
- Roadmap to fix critical elements
- Overview of what’s working
- Highest priority elements to address
- Recommendations for optimizing your online presence
- Initial plan of action for your online presence
Why an Audit is Important for your Business
If you haven't had a tight handle on your marketing or just need someone to look under the hood to measure how your stand up online, then this is the perfect project for you. This is a great introductory project to help you get clear on your marketing so you can see what it will take to reach your goals.